Equity crowdfunding has democratized access to investment funds for startup owners and opened up opportunities for retail investors to invest in private companies. Here are our top 5 insights for successful crowdfunding campaigns based on our 4 years of experience:
- An equity crowdfunding project should make it clear what it is asking for: what the organization is raising money for, what it wants to achieve, and who will benefit.
- Through the feedback received in the process, a crowdfunding campaign can provide validation of the value put in the business and how to optimize or pivot proposed products or services to be delivered.
- Communication is critical to success, raising awareness of the opportunity and stimulating sales.
- Any investor can become a customer, advocate, or supplier. Keep communicating after your offering closes: share news about your progress through achieving milestones, report on KPIs etc. to your investor base.
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