For those of you not familiar with SEO, buckle in. These three little letters can make or break your Reg A capital raise campaign. SEO, or Search Engine Optimization, is the process of improving the quantity and, more importantly, the quality of your website’s traffic. In simple terms, with good SEO practices, your website will show up in the first page of a Google search, not 5 pages in (because let’s be honest, who actually makes it 5 pages?). Go ahead and Google something and tell me how many searches come up on that first page, I’ll wait…
It was less than 10, wasn’t it?
If someone types in a relevant phrase to what product or service you provide, will your Reg A capital raise show up in the top 10 search results? If not, you’re doing yourself a great disservice. Afterall, if potential investors can’t find your business, how can they invest in it?
Ok, so you may find Regulation A+ investment through advertisements, or placements on equity crowdfunding platforms, but that’s all marketing you have to pay for. With good SEO, your website, and by extension your Reg A capital raise, will be pulling those unicorns we in marketing call inbound leads. Those beautiful leads that you don’t have to pay for, because THEY come to YOU.
How SEO Works
Think about how many fake emails, spam calls, and phony social media friend requests you’ve received–probably more than a handful, right? The same goes for websites. It’s pretty easy to make a website these days, so a major search engine like Google does its best to weed out the bogus sites, protect internet users, and provide the best search results by judging specific key factors: keyword analysis, backlinks, and content creation.
When most people think of SEO, they think of keywords. And rightly so. Words are powerful tools and when potential investors Google certain keywords and phrases that are related to your Reg A+ filing, you want your Reg A+ filing to show up number one (or at the very least in the top 10) in search results. This may sound simple, but analyzing which keywords you should use is an absolute science. On top of that, each keyword costs money $$$ and without the right know-how, mistakes can get costly.
Use backlinks to build your website’s credibility. Backlinks are links to other websites, but not just any old site. The most successful backlinks link to credible, high-quality websites that are relevant to your business. This must be done with the utmost care–NEVER try to play off someone else’s work as your own and try to build a relationship with the owner of those sites to keep things peachy (read: ethical).
Everyone and their mother has a blog these days (and thanks for reading this one!). If your investor site doesn’t, start considering it. Content creation is a great way to build your website’s credibility and to really communicate with your prospective and current investors! A blog is a great way to really engage with your audience and hit some of those keywords we talked about. Other forms of content you should consider?
- Webpage copy
- Social Media
By understanding and optimizing these 3 key factors, you can help your website hit those top search spots, increase traffic, and have potential investors flocking to your Reg A+ filing. As with anything good in life, SEO takes practice and skill and is so much easier said than done. Need help? Our team at PYC has got your back. We’re happy to help optimize your SEO and ensure your next investors know how to reach you.